This project in 2018 included a new logo and branding, plus product label designs and support materials (packshot mock ups; leaflet; web and social media assets etc) for My Itchy Kid.

The brief was for a brand that both parents and children would want to use which also reflected the organic ingredients of the product. Hence the bright colours, bouncy text and shapes which are a little (but not too much) uneven and round cornered. The only unfortunate thing is that pesky brown jar, it couldn’t be found in blue, if anyone knows someone who can supply it, please let me know.



Skills design